Mobile Content
Intelligent Mobile Content
There is a large array of mobile devices with different variations and capabilities on the market today. While this addresses the numerous needs of the ever growing consumer market, it also presents a significant challenge for mobile content providers; the challenge is in having content display uniformally, independent of the type of device being used. With an estimated 4.4 billion mobile users, this is a technical issue that desperately needs to be addressed. Story Mobile Content (SMC) dares to be one of the first company's to market a solution, by providing a consistent delivery of content to the mobile device market. At SMC we like to call it “intelligent mobile content”.

SMC uses both design expertise and an understanding of the diverse and ever changing wireless market to create mobile sites that deliver! Our quickly displayed and uniquely structured information serves the need for intelligent content. Our mission is to provide every user with “on the go” information quickly and intelligently.

QUICK FACTS:

  • There are more then 4.4 billion mobile users with web access in the world (1). This number will grow to 5.8 billion by 2013 (2).
     
  • Mobile sites increase audience reach of internet (“desktop”) sites on average 13% (3).
     
  • 60% of the world's population is now covered by high speed 3G networks (4).
     
  • In 1998, the developed world accounted for 76% of the subscriber base, in 2008; the percentages have flipped with developing world now accounting for 76% of the subscriber base and are likely to increase to 85% by 2018 (5).
     
  • As the mobile Web matures, so brand expenditure on mobile advertising is predicted to be bigger than spending on SMS marketing in 2009, then will quadruple by 2014 (6).
Sources:
 
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